The story of Newpan, one of the leading home appliance and electronic importers in Israel, starts in 1986 in a small carpentry owned by the Gior Family.
This carpentry grew and developed to be Newpan. The success of the company led to be chosen to have the rights to distribute in Israel Kenwood products, the Japanese leading Audio brand.
The name Newpan is a combination of New and Japan.
Electrical appliances experts
Newpan specializes in import, marketing, sales, and service for leading international brands in all electrical key categories: home and professional air condition solutions, small and major domestic appliances, Audio systems, TV screens, photography equipment and computers.
Newpan provides all-around, professional high-quality solutions with a customer-oriented approach.
Alongside its retail solutions, Newpan provides a unique, reliable, and professional solutions to large companies and major organizations by using a B2B platform that is dedicated to answering the specific needs and demands of each customer.
Among our B2B customers are banks, universities, hotels, union groups, real estate companies and more.
Over the years, Newpan has expanded its range of expertise by using high-profile subsidiaries:
New Audio Pro
New display (established in 2021)
The official importer, distributor and after service provider of Hisense and Toshiba TV solutions, two of the world's leading brands.
Aria advanced AC solutions (established in 2022)
The company imports, designs, sells, and provides advanced, top tech VRF AC solutions for commercial, infrastructure and residential high-rises.
It is a joint venture with Denia, one of the leading construction companies in Israel.
LastPrice is a leading E-com website specializing in electrical and electronic goods.
The acquisition of the company is a key growth factor for Newpan and is a vital part of the business development of the group.
The vast success of Newpan throughout the years has led two of the largest Israeli companies to become shareholders in the group:
In 2004, Allied holdings, a part of Allied group, one of the largest, most respected companies in Israel led by Chairman Prof. Itzhak Swary, purchased 30% of the group’s shares.
In 2001, Poalim Equity, the investment platform of Bank Hapoalim’ the largest bank in Israel purchased 19.5% of the group’s shares.
Newpan believes that its customers are its most valuable asset.
The company places its service and after-sales care at the top.
This focus has made Newpan stand out in the market, and it is the foundation of the company’s success.
Newpan has won numerous awards throughout the years in many different categories for our customer care and after-sales service.
The logistical department completes our high-quality service. The company is responsible for the import of thousands of containers from all over the world every year, logistical warehouses in a total space of more than 20,000 square meters, and a strong, accurate and fast supply chain.
Newpan brands can be found in more than 1000 sales points across the country including all electrical chains, private stores, specialized chains, DIY stores, tech stores, IT and mobile stores and online.
Our products can also be found in Newpan outlet stores.
Our core values
Newpan sees its employees, customers, and suppliers as true partners.
Throughout the years we have formed meaningful long-lasting relationships with our customers and global suppliers
We see our partners as a key part of our identity and success.
We treat them with the utmost respect, honesty, loyalty and integrity.